Research shows pets are good for business.
The numbers are clear: people value their pets.
And pet-inclusive policies could help rental owners and operators
gain a competitive edge.
2 in 3
American homes have pets.
24%
say their pet has been a reason for needing to move.
83%
of rental housing operators say pet-friendly vacancies can be filled faster.
Pet-Inclusive Housing Report
Our Pet-Inclusive Housing Report highlights the benefits of pet-friendly rental housing by sharing new data and market-based solutions that benefit all – so operators, residents and communities win together.
Most Owners and Operators Love Pets
The majority of rental housing operators love pets – yet significant restrictions on pets in rental housing present hurdles for pet owners.
Pet-friendly Units Boost the Bottom Line
Pet-friendly vacancies are good for the bottom line, and rental housing operators can come out ahead financially by enacting pet-inclusive policies.
Pet Friendliness Is a Popular Amenity
Pet owners say that pet friendliness is one of the most important amenities when looking for housing, second only to budget.
Millions More Animals Could Find Homes
With common-sense easing of restrictions over time, up to 8.2 million more animals could find homes in pet-inclusive rental housing.
Download your copy of the
Pet-Inclusive Housing Report today!
I have example after example of renters who visited one of our comp properties, then ended up renting from us because we were the one who would accept their pet. Not only have we realized the growth of a happier, longer-tenured renter pool and enjoyed increased revenue, we’ve created a greater sense of community at our properties and helped people and pets stay together. That’s a win-win no matter how you slice it.
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Resources For Rental Housing Operators
We have research, resources and toolkits to help renters work with rental housing operators to take advantage of creating pet-friendly opportunities in ways that benefit everyone.
Tackling Misconceptions
Learn why common pet restrictions may not be financially necessary in rental housing.
Attitudes Toward Pets
See how residents and rental housing operators feel about pets in their rental communities.
Pet-Positive Pet Agreement
Download a sample Pet Agreement with recommended requirements, responsibilities and pet policies to share with your rental housing operator.
From Our Blog
Read the latest news, trends and tips in building more pet-friendly communities.
PMG Maintains Long Standing Pet-Inclusive Policies Amidst Change Management: Case Study #5
Faced with the possibility of implementing size and breed restrictions, new leadership recognized the value of leaning into existing inclusive policies, keeping pets and their people together. Case Study #5: PMG Property Management, Presented by The Pet Inclusive...
Unleashing the Benefits: Exploring the Case for Easing Pet Restrictions in Apartments
By Judy Bellack, Industry Principal, The Pet-Inclusive Housing Initiative Given the huge uptick in U.S. households with pets – from 56% in 1988 to 70% in 2022 – savvy rental housing operators will be taking steps to capture potential renters who have or would...
The AIM Pet Awards, Recognizing the Trend Toward More Pet-Inclusive Rental Housing
Michelson Found Animals and the Apartment Innovation and Marketing Conference are Recognizing the Trend Toward More Pet-Inclusive Rental Housing By Judy Bellack, Industry Principal, The Pet-Inclusive Housing Initiative For the second year running, Michelson Found...
Applications for The 2023 Pet Awards are Now open!
Join Us at The Apartment Internet Marketing Conference (AIM) in Huntington Beach, CA on Tuesday, May 9th Applications for the 2023 Pet Awards are now open! The growing number of pets and the increasingly important role they play in the lives of families and...
Recognizing an Early-Adopter in Rental Housing Pet Inclusivity
A Chat with Eric Brown, Founder of Urbane Apartments By Judy Bellack, Industry Principal, The Pet-Inclusive Housing Initiative I recently had the opportunity to chat via Zoom with long-time friend, entrepreneur, author, and real estate developer Eric Brown, founder of...