PMG Maintains Long Standing Pet-Inclusive Policies Amidst Change Management: Case Study #5

Faced with the possibility of implementing size and breed restrictions, new leadership recognized the value of leaning into existing inclusive policies, keeping pets and their people together.

Case Study #5: PMG Property Management, Presented by The Pet Inclusive Housing Initiative


PMG Property Management is a leading multifamily housing operator focused on asset management and commercial real estate investment throughout the western United States and specializing in well-located, Class B, and Core Plus multifamily housing with high value-add upside. Having successfully rebranded in November 2022, PMG simultaneously brought Jessica Fern-Kirkland on board as president; with over 15 years of experience in rental housing industry, she is bringing her personal “rocket ship” brand of leadership to the organization’s ‘#PMGPROUD’ future. This brand of forward-thinking, high-expectation stewardship led Jessica and her team to embrace the company’s long-held inclusive pet policies when faced with the prospect of implementing industry-standard restrictions.

A Forward-Thinking Approach: Loosening Size and Breed Restriction Policies

PMG Property Management falls among only 8% of rental housing providers that do not have size and breed restrictions for pets on their properties. When PMG’s new president first learned of the pet-welcoming policy, she was understandably surprised. “I’d honestly never heard of that,” said Fern-Kirkland. “In my time in the industry I’ve worked with a lot of institutional companies, all of which had breed and weight restrictions.

So, learning this was a pleasant surprise.” In fact, 72% of renters say pet-friendly housing is hard to find, even while 76% of operators call themselves pet friendly. It’s a disconnect that isn’t surprising to PMG leadership and helps to set them apart from other operators.

Click the link below to read the entire case study.

PIHI Case Study #5: PMG Property Management