2024 Pets and Housing Awards

The growing number of pets and the increasingly important role they play in the lives of families and individuals present a new world of opportunities for the multifamily industry. Many operators have already recognized this and are leading the way by making their rental communities more pet-inclusive, setting an example for others to follow. To recognize these efforts, the Michelson Found Animals Foundation is proud to announce the third annual Pets and Housing Awards. This event is your opportunity to showcase what you have done to build pet-inclusive communities.

The eight categories being awarded are described below. The winners will be announced virtually on June 12, 2024. We look forward to seeing all the great work you and your renters have done!

 

*NEW* THIS YEAR! Best Leap Forward

Your property or company may have eased or lifted your pet restrictions in the past year, or have begun to implement a plan for becoming more pet-inclusive. We’d love to hear about the ‘why’ behind this decision as well as the goals, and the process for managing more pets on-site. Be sure to tell us about your specific pet policies, including any pet fees; what resources have been devoted/planned for pet amenities and spaces; how you help all residents feel comfortable with the pet population; and any data or goals you can share on marketing lift, enhanced resident retention and sense of community.

*NEW* THIS YEAR! Most Pet-Inclusive Property

For the first time, we’ll be using the Pet-Inclusive Score to recognize the Most Pet-Inclusive Property! The PI score determines finalists for this award category.

*NEW* THIS YEAR! The Vanguard Award

Are you a company that has been leading the charge to open up access to rental housing for people with pets? Is pet-inclusive housing old hat for your company? If so, this award may be calling you! The Vanguard Award is intended to recognize sustained excellence in the area of pet-inclusive rental housing. Be sure to tell us about your journey toward pet-inclusivity, including when you began, what you have learned, and what is next. Companies must own or manage at least five properties to qualify for The Vanguard Award.

Most Creative Pet-Centered Event

It’s time to brag about your unique pet event that created participation and engagement among your pet residents and their owners. How many residents/pets attended? How did you market the event to residents? Did you utilize and partner with pet companies? Bonus points if you also engaged your non-pet-owning residents for the event!

Most Impactful Adoption or Foster Event or Program

Tell us about your on-site or community/company-sponsored adoption program or event that assisted local shelter(s) in finding furever homes among your residents. Spill all the details about attendance and pets adopted. Did you offer any financial support to residents (like lower pet fees) or shelters (contributions)?

Most Innovative Pet Amenity or Amenity Group

Have a cool new pet amenity (or group of amenities) that has your residents buzzing? Tell us all about it and how the ideas came about. What do your residents say about it? Has it impacted resident satisfaction, retention, and/or the ability to attract new residents?

Most Innovative Pet Marketing Campaign

Has your company or property embraced pets as a key strategy to attract and keep residents? Tell us about how pet marketing is part of your overall marketing strategy. What are your key messages? Have you been able to impact traffic, revenue, profitability, occupancy, and retention?

Outstanding Pet Citizen 

We have the stories in multifamily! Tell us about a time that a pet resident made a difference in your community, did something really remarkable, or simply added joy or calm with their presence.